Reading Response Essay Example | Topics and Well Written Essays - 250 words - 19

Reading Response - Essay Example Deuchler believes that it is possible to balance between literacy and other vital domestic chores amongst women. Although the author expects transformation of the women from Choson dynasty in terms of their cultural believes, they still stick to their traditions. Deuchler explains that the effect of dynastic transitions did not alternate the rules that affected women as was the case with the women of Choson dynasty and gives example with Chinese women. The author believed that despite the grasp of classical literature and transitional changes of dynasty the primary role of women as wives still remained vital1. Deuchler highlights some key elite women such as Yunjingdang and Saimdang who did exceptionally well both with their grasp of classical literature, calligraphic painting and outstanding dedication management of the household2. The sources used have greatly added value to the writing by providing examples that have helped in authenticating the topic of discussion. The author got the information from the source cited below and the main intention was to highlight the fact that a woman can effectively balance her duty as a wife with talents and

Human Factors in Security Essay Example | Topics and Well Written Essays - 3500 words

Human Factors in Security - Essay Example It only takes a single lapse to put the classified data and information resources at risk. Thus, the sensitive data may be acquired unlawfully, damaged, or modified because personnel have either become complacent or are assuming new responsibilities without specific security awareness. Therefore, efficient security indoctrination measures must be planned and applied to manage all risks associated with Information and Communication Technologies. Managers at all levels have to ensure that, the indoctrination of AAN personnel commences on induction and continues throughout the progression of their career. 2. The Report In the following paragraph a brief report is presented by AAN managers in order to raise a winning bid for a huge contract. 2.1 Highly Secretive Organizations AAN Limited is involved in designing hundreds of small electrical products and consists of highly professional manpower. Over the last 3 years, the company has been exploring the Asian markets. In order to make a su ccessful bid for winning a huge contract for Indian government, the company is required to change its overall structure and working environment. In order to gain the optimum confidence level of Indian government, AAN Limited is going to change itself into a highly secretive organization. It means the company has to create a highly secured and protective environment to keep all of its business projects confidential not only from external factors but also from any unauthorized persons even belong to AAN. On the contrary, a constricted deliberation related to security devices as a whole may initiate a counterfeit confidence in the system (Turn & Ware, 1975). A cultural shift surrounded by in-depth awareness of information security is needed to win the desired contract. AAN can execute this project through its short and long term strategic objectives. This can be achieved by close coordination of planning, communication, peer review, and documentation (Kevin, Gene, & George, 2004) (a) E stablishment of Department of Information Security Management at headquarters level and IT Centre at section levels (b) Formulation of information security doctrine (c) Designation of IT Officers at section level (d) Provision of information security awareness to all personnel (e) Ensure the use of only officially procured and registered hardware and software (f) All hardware and media is to bear appropriate security marking (g) Ensure that no unauthorized hardware is used 2.2 Human Factors in Security 2.2.1 Roles and Responsibilities Roles and responsibilities of all personnel with respect to information security have been clearly defined by all stakeholders. The word ‘security’ means the controlling methods by which a computer, some other devices, or information contained in them are modified (Miller, 1971).

String, procedure and macros in microprocessor

String, procedure and macros in microprocessor Strings In Microprocessor In order to understand strings, one has to keep in mind that a string is made up of an array of characters. The string data type is an in-built data type that is an array of 256 characters (type string= parked array of chaege). When stored in memory, the processor should know where the string starts and where it finishes. In order to know where the string finishes, in Pascal, the 0th element of a string is defined as the length of the string. So, if you try to access character 0 of a string, the number of characters stored in that array is returned, thus letting the processor to know where the string finishes. The power arc behavior on HV insulator strings is studied with regard to both the testing procedures and the design of guard devices. More precisely, the paper discusses the problems of firing the arc with an impulse or a fuse wire and the importance of the symmetry conditions of the supply and the return circuit in order to obtain reproducible and representative tests. The consequences of such testing procedures in the design of HV transmission lines are shown in some typical cases, that is, for vertical and for V- insulator strings. A string-oriented operating system for Intel-8080-based microcomputers is described. The system consists of a hierarchy of virtual machines. The lowest level virtual machines extend the instruction set of the 8080 to include additional 16-bit arithmetic and logical instructions, new data types, and operators. The data types include strings and string operators derived from the SNOBOL programming language. A table data type is constructed from strings, and table-manipulation operators are provided. A bit-map data type and associated operators are also included. An Input/Output Control System (IOCS) support device-independent IO to multiple devices and diskette files. File name aliases permit many logical IO streams to be dynamically mapped onto a restricted set of physical IO units. Pseudo device handlers expand the capabilities of IO devices and are transparent to application programs. Distributed command decoders interpret IO command strings. Once communication is established with a logical device, a low-overhead IO Vector mechanism may be used for further access. A keyboard monitor provides interactive debugging facilities to application programmers. System resource allocation is implementation dependent and is not embedded in the system nucleus. Multiple implementations over a range of system sizes have demonstrated the utility and adaptability of WIZARD. Apparatus and methods for testing a microprocessor chip using dedicated scan strings A test apparatus and method for design verification of at least one microprocessor chip includes a compatible Joint Task Action Group (JTAG) terminal for access to a plurality of computer functional units contained in the chip. A test input terminal included in the JTAG terminal receives a scan string, the string being coupled to each computer functional unit through a first multiplexer. The scan input string is separated by the JTAG terminal under program control into a series of dedicated scan strings, each dedicated scan string being supplied to a selected functional unit through the first multiplexer. Each functional unit includes start and stop scan clocks for testing the functional under program control using the dedicated scan train for the functional unit. A test output terminal included in the JTAG terminal is coupled to each functional unit through a second multiplexer. The test results of the dedicated scan string under control of the scan clock are supplied to the output terminal through the second multiplexer. The compatible JTAG terminal includes further elements for controlling the scan clocks to select a targeted functional unit for testing purposes while the scan strings for non-targeted functional units remain in an inactive state. Macros In Microprocessor A macro is a set of tasks combined together so that you can run or replay the entire task together with a single command. Macros are a powerful productivity tool. With macros you can perform long or boring tasks just by a single click. If you think you are doing the same task again and again and it is frustrating and wasting your time and energy, you are ready to use macros. Even if it is not getting on your nerve, using a macro is a smart and fun way of working. A microprocessor with a macro-rom exhibits reduced latency time and greater flexibility by including both a macro-rom queue and a main program queue. The arrangement eliminates the undesirable latency associated with fetching program as part of a return sequence from a macro-rom instruction. Also, the arrangement allows parameters to be extracted from the main program queue as the macrosequence is executing from the macro-roms program queue. Field Of The Invention : The integrated chip greatly improved the use for transistors, but it could only do what it was originally programmed to do. It couldnt change programs, and it certainly couldnt remember anything. This invention relates to microprocessor organizations and more particularly to such an organization including a macro-rom. Background Of The Invention : A microprocessor includes a datapath portion and a control portion. Data and addresses are manipulated in the datapath portion. The control portion is operative to decode instructions in a program into a form suitable for controlling that manipulation. Programs typically are stored in a main memory external to the chip and include sequences of instructions and data at specified addresses in the memory. The control portion of the microprocessor conveniently comprises a programmable logic array (PLA) for decoding instructions from main memory as well as auxiliary logic circuitry for applying decoded instructions to the datapath. A PLA includes an input register and an output register each having a set of latches. Instructions from main memory are applied to the latches of the input register typically during a first phase of each clock cycle of operation. During a second phase of each cycle, the latches of the output register are set to provide the binary code for controlling the datapath for the next subsequent cycle of operation. An instruction applied to the input register is called an op-code, and the output of the PLA (output register) is called a line of microcode. Each such line of microcode determines the state of the microprocessor for the instant cycle of operation. A PLA is characterized by feedback loops between the output register and the input register. These feedback loops carry binary data back to the input register to modify some bits of the input to the PLA in a manner to generate a sequence of related states. A PLA is able, thus, to generate a sequence of related microcode lines in response to each of one or more instructions in the program. As is most often the case, data located at more than a single address in the main memory are required in order for even a single instruction to produce useful results. These data must be accessed and moved to (fetched from main memory) on-chip registers in the datapath under the control of consecutive microcde lines in response to the single instruction. It typically takes a number of clock cycles to accomplish this movement of data even in response to a single instruction. The requisite number of clock cycles for such movement is reduced if the microprocessor includes an on-chip queue in which the instructions and data for a portion of a program can be stored. If this portion of the program is prefetched (i.e., fetched during earlier cycles) and stored in an on-chip queue in consecutive locations in the queue, the program can then be executed without wasting extra cycle time to access data stored in the main memory. Instead, the requisite instructions and data, when required, are obtained in a single cycle from the first location in the queue. Instructions in the queue are then applied to the input register of the PLA, and data in the queue are applied to elements of the datapath. Limitations imposed upon the speed of microprocessor operation by the bandwidth of the input/output (I/O) bus which carries instructions from main memory are thus reduced in microprocessors which include such a program queue into which such prefetched instructions and data ar e stored temporarily. A macro-rom is used to store on-chip, frequently-used programs called routines. Such routines are often called for in the execution of certain instructions called macro-instructions. A macro-rom is a word organized, on-chip, read-only-memory (ROM) operative to generate an ouput sequence of binary codes (coded words) in response to a corresponding sequence of input codes. The input codes are applied to the macro-rom from an on-chip register controlled by the output register of the PLA. Operation of the macro-rom is initiated when a program in main memory calls for a macro-instruction to be applied to the input register of the PLA. The PLA responds to generate microcode, specified bits of which set specified latches of the output register of the PLA for configuring the datapath elements (i.e., the queue, counter, address register, . . . ) to execute routines stored in the macro-rom and for activating the macro-rom as well. In turn, the macro-rom applies appropriate portions of the routine to the PLA input register. The routine is selected by the macro-instruction which specifies the addresses in the macro-rom at which the firt byte of the selected routine is stored. Consecutive macro-rom outputs typically are not applied directly to the PLA because a macro-rom instruction is not necessarily aligned in a proper field for the input register of the PLA, and execution is slow due to the requirement of several clock cycles for accessing a macro-rom memory to obtain an instruction. Instead, the selected macro-rom program is also stored in the queue. However, the selected routine cannot be stored in the queue without first erasing all unexecuted data then stored in the queue when the macro-rom is activated. The reason for this is that the queue is a sequential memory which can be loaded only from one end and read out only from the other. In the absence of erasing the unexecuted data, the routine from the macro-rom thus would not be located properly with respect to the unexecuted program already in the queue and would often occupy more space than would be available in the queue. Consequently, for proper operation, unexecuted program is erased and the qu eue is filled with a routine from the macro-rom. Procedure In Microprocessor The suboptimum detection procedure based on the weighting of partial decisions (WPD) was introduced as an improvement of one-bit-quantisation digital matched filtering, also known as binary matched filtering (BMF). The WPD is characterised by minimal additional hardware and software requirements but considerably better performance in comparison with BMF. A primary application of the WPD is the implementation of cost-effective medium-speed voice-band data medem receivers, but it can also be used in a number of other parametric and nonparametric detection problems. Formerly, the WPD was analysed only for binary transmission with an antipodal set of signalling waveforms. In this paper, the concept of the WPD is generalise and analysed theorectically for M-ary transmission with an arbitrary set of equal-energy signalling waveforms. Here, it is treated as the generalise procedure with BMF is its special case. The results of the performance analysis are provided, as well. These Operating Procedures outline the orderly transaction of business of this committee. For the development of standards, openness and due process must apply, which means that any individual with a direct and material interest has a right to participate by: a) expressing a position and its basis, b) having that position considered, and c) appealing if adversely affected. Due process allows for equity and fair play. In addition to openness, due process requires balance, i.e., the standards development process should have a balance of interests and shall not be dominated by any single interest category. Refrences 1- www.macro-automation.htm 2- www.microstat.php.htm 3- www.answers.com 4- www.microprocessor.htm 5- www.micropinv.htm

The Difference Between Life and Breath :: essays research papers

The Difference Between Life and Breath   Ã‚  Ã‚  Ã‚  Ã‚  Respiratory therapists are highly skilled practitioners who provide treatment, management and care of patients with breathing deficiencies and abnormalities. I chose to go into this profession not just for the money, as some might think, but because of my own life experiences in having to deal with taking care of my Dad, who died from third stage emphysema and because my son has asthma. Part of my acceptance into the respiratory program at Ivy Tech was to job shadow a therapist for a day. I chose to do this at St. Clare Medical Center in Crawfordsville. I called to set up my appointment for the job shadow and found out I would be shadowing Pam Ehrie, which was good because I already knew her as she helped to care for my Dad and also cared for my son.   Ã‚  Ã‚  Ã‚  Ã‚  I arrived at the Respiratory Department at 10 a.m. on Monday of the following week and Pam came out to greet me with a scrub jacked and a name tag and briefly explained that I would go with her to make her rounds for the day. â€Å"Oh yesterday would’ve been a much better day to have come,† she exclaimed. â€Å"We had three codes so there was a lot more going on and it would‘ve given you a better idea of what we really do.†   Ã‚  Ã‚  Ã‚  Ã‚  Ã¢â‚¬Å"What are codes?† I ask, although I already had a pretty good idea.   Ã‚  Ã‚  Ã‚  Ã‚  Ã¢â‚¬Å"Oh that is when the patient arrives and they are basically gone, not breathing, and we have to recessitate them back to life.† Pam says. â€Å"I forget that you are just starting into this, so if there is anything that I say and you do not understand it, just ask me.†   Ã‚  Ã‚  Ã‚  Ã‚   Pam is a rather petite, bubbly individual who stands about five foot tall with shoulder length reddish brown hair and green eyes. She is pretty, with a warm smile that hugs you when you first meet her and a friendly face with kind, gentle eyes. Pam has been a therapist for fourteen years and she also went through her schooling at Ivy Tech. She loves her job, co-workers, and helping others. â€Å"It is my passion in life,† she says. She embraces the idea that she is giving a better quality of life to others. She is also the senior Registered Respiratory Therapist on staff at St. Clare Medical Center and she does all of the clinical sequences with the new students at Ivy Tech.

Crimes: Crime and Robert K. Merton Essay

Many researchers agree that, in the United States, most arrests for street crime involve people of lower class position. Why, according to Robert K. Merton, Albert Cohen, Walter Miller, and Elijah Anderson, would this be the case? How would a broader definition of crime (to include more white collar and corporate offenses) change the profile of the typical criminal? Robert Merton, Albert Colman, Walter Miller, and Elijah Anderson all agree that people of lower class commit most street crimes, because they are limited in their means to achieve their cultural goal of financial success. They lack proper schooling parental guidance and job opportunities that are available in upper class societies. Therefore, they cannot conform to the conventional means by which to achieve the Cultural goal of getting rich so they use unconventional means, Selling drugs and thievery, which means jail time. Albert Cohen who was a student of Merton believes that in many urban cities youths create sub-cultures. Groups of youths that is determined by who is feared more on the streets. They are delinquents who act out on impulse and do not think of what consequences there actions will bring and who are only loyal to themselves. Walter Miller lends into the theory of delinquency by defining it as having a need for excitement and a search for thrills. These ties in to Elijah Anderson who believes that jail is very likely for youths that adopt a Street Code which means to stand up and be able to take care of ones self by any means necessary. A broader definition of crime to include more white-collar and corporate offences will not change the profile of the typical criminal because society has a wide range of definitions for the behavior and actions of criminals. The definitions of crimes however should include the Social Status of a person and or group with legitimate reasons or circumstances for committing that crime.

Written task

This task will be related to Part 1: â€Å"Language in cultural context† specified in the topic of â€Å"Language and Identity' and how both (language and identity) are related to each other. In order to find the relation, the movie â€Å"The Freedom Writers† was studied. This film portrays the achievement of dreams, and how people living in the same place can express their language in different ways depending on their social and cultural history. The task was centered on how language is shaped by a cultural context, represented with a diary entry written from a character from the movie: Ben.He talks about his and his classmates' experiences with Miss Erin as a teacher and how her life changed together with their own, and how social differences interfere in their social relationship. This diary is separated into different sections according to what he lives every day, talking in present tense. Along the diary there are quotes from the teacher and the students, used to emphasize the main theme of this task: language and culture. Through those quotes the teacher showed code switching, trying to get to know her students by their own language.Ben tells his story his personal point of view and sometimes he compares the teacher's story to his own. Nowadays this is a big problem for some people who go to different countries and still don't adapt. That's why this was a good exercise for better understanding of the problem (cultural/social) and practice better writing. A diary entry was chosen for this task because it is interesting how the point of view from a certain character can change the way a general audience can think about a certain topic.The characteristics of the airy entries were to add different dates to each paragraph and write in first person. *Written task based on the movie â€Å"The Freedom Writers†- directed by Richard Laggardness- year 2007 Rationale words: 300 How my story begins to change Monday 1 2: This is my first diary ent ry, so I will talk a little about myself. I lived all my life in Los Angles, California. One day I had to move to Long Beach, California for family reasons. In Los Angles my teachers were very serious, formal and not so appealing with students.For some reason everyone thought we were educated, but the real taxation is that teachers mistreated us. Once I moved to Long beach everyone was different from me, not in the educational part, but in the physical and language aspect; I was white and everyone else black, I talk in a certain tone and they talk in a different one. They discriminated me for those differences and I wasn't able to defend myself, so instead I stayed quiet and ignorant. Suddenly my story began to change when Miss Erin arrived to school.I always saw something good about her; she wasn't like the other teachers; she seems educated, DOD looking and she was white. I didn't feel alone anymore around my classmates: someone was Just like me in the physical aspect. However, at the beginning I saw a strange attitude from her towards the class; she didn't understand us very well. I didn't know why, she did not look racist, but with time I was able to realize she didn't understand the way my classmates talked. I say â€Å"my classmates† because I do not feel I belong to them, not now.Tuesday 19th: Today, Miss Erin had chalk on her skirt and one of the boys of the class told her: do you want give me fries with that shake†. Everybody laughed very hard, she laughed a little so nobody notice she didn't understand the Joke, I knew she didn't understand what he meant by that phrase, because that used to happen to me too, in fact I still don't get them but I am used to those strange phrases. I realized that the misunderstanding was mutual, she didn't understand them and they didn't understand her since she used very professional words like: auxiliary, abrogate, acrimony etc.Nevertheless, she tried so hard to understand the class' engage and be part of them but her culture was too different from theirs, however I was able to realize something; she didn't want to learn the language Just to be updated, but because she cared about us and our education. Miss Campbell told Miss Erin we had to learn real discipline but how could she teach us discipline if she couldn't communicate verbally with us? Wednesday 20th: Today at class, Miss Erin started to imitate the way they talked, she told us: â€Å"My badness† when she tried to be nice with us, as a consequence everyone started laughing because it was mispronounced.Also she got mad sometimes with one of my classmates, so she had to punish him verbally in a way that he could understand her, by saying: â€Å"This is a buck you' to me and everyone in your class†. Either for worse or better she tried to communicate. I thought she was very brave to learn their language and face them in bad moments, it was certainly something that I would never do, I am too fearful. Friday 22nd: On this day Miss Erin told us she realized that the bad pronunciation and spelling mistakes came from their bad attitude, since they didn't care about their own education.She notices that they express that attitude through drawings (that I never was able to understand) it was like their language was expressed in a simple drawing. She saw one of the drawings my classmates did; it was a comic mocking one black boy of the class. That was the moment when Miss Erin explained to us the story of the holocaust; nobody in my class knew what it was, neither did l. She told us that this event of the past was related to discrimination Just like the type they were doing to this boy. She explained how important education was for us, the opportunity it eave us to; go to school, college, work etc.She sounded really sad and mad at the same time, because we were losing a chance that many people throw away. I felt happy in a certain way because finally there was a teacher who cared about us in a deepe r way. Right after that, she gave us some diaries where we could write, not only to write our feelings but also to improve our grammar. At the beginning, of course, nobody wanted to write because they weren't used to express their feelings and writing their daily life on a piece of paper. Personally, I was scared for someone to e my life, get to know my fears and use that evidence to mock me.Nevertheless, one girl in my class took the first diary, which leads to the rest of the class to pick one too. Monday 24th: Miss Erin, arrived to school with a big surprise; everyone started to write in their diaries, it was awesome how they started to care about their grammar and their attitude was instantly changed, they were happier, their grades began to rise; it seems like writing took away all their problems. I can talk by myself to; I'm not afraid anymore of my classmates and our cultural differences, in fact, now I have friends.However, Miss Erin still doesn't get the language; one day o ne boy told her: â€Å"No that don't fly ‘ma†. And she told him â€Å"I'm not your mom†. Of course everyone laughed, including me, but not mocking, instead, they told her that was a sign of respect. Now that two years have passed from the first time we saw Miss Erin, she has learned our language and we all make Jokes between each other. All this effort came from her, that's why I have to thank her for teaching us to be better persons with the rest of the people and most important, with ourselves. Task words: 1. 000

Political theory Essays

Political theory Essays Political theory Essay Political theory Essay Anthony Spencer Professor Robinson Political Theory Thought Piece three For a human to lead a truly free life, they must dissolve all ties to civil and social existence and live as an individual. Once you enter into society you give up your right to freedom in exchange for protection from the sovereign state. In doing so you have chosen to be bound by society and its government. That interference in the individuals day-to-day life should be limited in an ideal state, for too much would be a determent to society. The correct proportion of government to freedom is the iggest obstacle to human liberty aside from the individuals themselves. When people elect to come together and create a sovereign state they are giving up their right to act solely as an individual. It is this entrance into the state that is cause for empathy and morality between citizens of the state. In exchange for entering into society the individual is bound, but only by what will cause its death. Jean-Jacques Rousseau was a modern thinker who brought the theory of the social contract and the state of nature with him. The state of nature is the hypothetical, prehistoric place nd time where human beings live uncorrupted by society. The most crucial characteristic of the state of nature is that the citizens have complete physical freedom and are at liberty to essentially do as they wish. Rousseaus principal aim in writing The Social Contract is to determine how freedom may be possible in civil society. By entering into society, we place restraints on our behavior, which make it possible to live in a community. The state of nature is what he refers to as the state when people are truly free. Rousseau strips away all the ideals that centuries of evelopment have imposed on the true nature of man. He comes to the conclusion that many of the ideas we take for granted, such as property, law, and moral inequality; actually have no basis in nature. For Rousseau, modern society generally compares unfavorably to the state of nature. Rousseau is the thinker that imposes on humanity the necessity of a sovereign state, and the morality of thinking that we gain with it. After a state is formed the next most important thing is to ensure the individuals rights within the state, these pretenses can be challenged if the overnments power is too absolute. It is another thinker, John Stuart Mill, who attempts to solve the issue of government becoming too powerful. For Mill government has become too much when it coerces of limits anyones expression of their opinion. Mill emphatically says that such actions are illegitimate. Even if only a sole individual holds a particular opinion, mankind is not Justified in silencing him. Silencing such opinions, Mill says, is wrong because it robs the human race, posterity as well as the existing generation. In particular, it robs those who disagree with these silenced opinions. Freedom of speech means nothing unless it means the freedom of those who think differently. If censorship and oppression become a part of every day life in a society, then it will never prosper or maturate. If the greatest minds in history were ostracized for their thoughts the things we take for granted would no longer be ng e wnlle tne presence or too mucn government Is unaeslraDle tne aosence 0T it is unacceptable. Mill delineates the only time when the authority of society can ustly impede the individual as to prevent from injuring those interests of other people that should be considered rights. Mill contests that; since people receive protection and solidarity from society they owe certain conduct in return. This conduct includes avoiding infringing upon thy neighbors rights. He insinuates that any action is acceptable as long as it does not negatively affect another member of the society. The harm principle is thrust upon us from this notion, and the idea that one cannot do anything that does not affect another in some way. Mill contests that if n action affects no one but the person acting and others by their consent, it should not only be legally permitted but also socially accepted. The argument against such interference is the testament that when the government does decide to intervene, even if in good faith, it will do so wrongly. His last point on the harm principle alludes to his opinion on self-awareness. After describing the perils of government becoming too powerful Mill begins to describe a healthy relationship between society and human liberty. Mill examines the issue of government social programs and ssistance, and when the state should intervene to help the individual. He gives objections to said interference; his initial point being that, the person who is best suited to solve the problem is usually the individual himself or herself. There are evils that arise from giving the state so much power. It stifles human development, because ultimately this lack of development will stifle the state itself. But Mill sees this progress as only able to emerge from an open culture, one free from conformity. Mills main assertion through this part of the text is that if he can do for himself he hould do for himself; any deviation from this would be a detriment to society. In describing the thoughts of Rousseau and Mill and their theories of individuality and society you can draw conclusions about the appropriate relationship of sovereignty to liberty. A healthy relationship between citizen and government can best be described as harmonious and engaged. The citizen should be prudent enough to act within his or her rights without intentionally crossing anothers, for such actions should be punished by the states law enforcement. The state is only as good as each ndividual citizen so active participation in government should be strongly encourage but not mandated for those who are forced to engage in political life will not do so adequately. If the individual feels so disinclined to participate in normal political engagements then his or her grievances against laws past by the sovereign should not be heard. Finally the general welfare of the state will be preserved, and the society will be afforded years of stability if the general public collectively practices common sense and considers the greater good when making decisions.

A Midsummer Nights Dream Essays - Hermia, Demetrius, Free Essays

A Midsummer Nights Dream Essays - Hermia, Demetrius, Free Essays A Midsummer Night's Dream In Shakespeare's "A Midsummer Night's Dream" the mortal teenage characters fall in love foolishly, and the character Bottom states, "O what fools these mortals be". They are foolish because they act like children. Although Lysander, Hermia, Demetrius, and Helena appear grown-up, when they are in love they act foolishly. The four teenage lovers are fools. Demetrius is a fool because he is unaware that his love changes through out the play. At the start of the play Demetrius does not love Helena. (II ii,line 188) Demetrius says, "I love thee not, therefore pursue me not." (II ii,line 194) "Hence, get thee gone, and follow me no more." In III ii, Demetrius after being juiced begins to love Helena. (III ii,line 169-173) Demetrius says, "Lysander, keep thy Hermia; I will none. If e'er I loved her, all that love is gone. My heart to her but as guest- wise sojourned, And now to Helen is it home returned, There to remain." This proves he is a fool, because he is not aware of his changing love for Helena. Helena is a fool because Demetrius does not love her but she still persists in chasing him. Demetrius shows no love for Helena. (II i,line 227-228) Demetrius says, "I'll run from thee, and hide me in the brakes, And leave thee to the mercy of wild beasts." (II i,line 199-201) "Do I entice you? Do I speak you fair? Or rather do I not in plainest truth Tell you I do not, nor I cannot love you?" Demetrius clearly illustrates to Helena that he has no interest, but Helena persists. (II i,line 202-204) Helena says, "And even for that do I love you the more. I am your spaniel; and, Demetrius, The more you beat me, I will fawn on you." (II i,line 220-222) "Your virtue is my privilege. For that It is not night when I do see your face, Therefore I think I am not in the night;" This proves that Helena is a fool because Demetrius does not love her, but she still persists. Lysander is a fool because he persuades Hermia to avoid death and run away with him. Hermia must marry Demetrius or she will be put to death. (I i,line 83-88) Theseus says, "Take time to pause, and, by the next new moon- The sealing-day betwixt my love and me, For everlasting bond fellowship- Upon that day either prepare to die For disobedience to your father's will, Or else to wed Demetrius, as he would," Hermia does not love Demetrius. (I i,line 140) Hermia says, "O hell! To choose love by another's eyes." Hermia loves Lysander. (I i,line 150-155) "If then true lovers have been ever crossed, It ezds as an edict in destiny. Then let us teach or trial patience, Because it is a customary cross, As due to love, as thoughts and dreams and sighs, Wishes and tears, poor fancy's followers." Lysander has an alternative idea. (I i,line 157-159) Lysander says, "I have a widow aunt, a dowager Of great revenue, and she hath no child; >From Athens is her house remote seven leagues." (I i,line 164- 165) "Steal forth thy father's house tomorrow night, And in the wood, a league without the town." Lysander is a fool because he convinces Hermia to risk death and run away with him. Hermia is a fool because she risks death for love. Hermia is to marry Demetrius, or be put to death. (I i,line 95-98) Egeus says, "Scornful Lysander, true, he hath my love, And what is mine my love shall render him. And she is mine, and all my right of her I do estate unto Demetrius." Lysander suggests an idea. (I i,line 157-159) Lysander says, "A good persuasion. Therefore her me, Hermia. I have a aunt, a dowager Of great revenue, and she hath no child;" Hermia agrees with the idea. (I i,line 168-169) Hermia says, "My good Lysander, I swear to thee by Cupid's strongest bow," (I i,line 178) "Tomorrow truly will I meet thee." Hermia is a fool because she is risking death for the love of Lysander. Therefore this proves, the four teenage lovers are fools. (VI i, Theseus states) "Lovers and

A Timeline of the War of 1812

A Timeline of the War of 1812 The War of 1812 officially began on June 18, 1812 when America declared war against the British. Known as Mr. Madisons War or The Second American Revolution, the war would last for over two years. It officially ended with the Treaty of Ghent on December 24, 1814. Following is a timeline of the major events that led to declaring war along with the events of the war itself.   Timeline of the War of 1812 1803-1812 - British impress approximately 10,000 Americans, forcing them to work on British ships.July 23, 1805 - British decide in Essex case that American traders who travel between neutral and enemy ports will allow for the seizing many commercial ships.January 25, 1806 - James Madison delivers report concerning British interference and impressment of sailors causing anti-British feelings to arise.August 1806 - American minister James Monroe and envoy William Pinkney are unable to resolve the major problems between the British and Americans concerning commercial shipping and impressment.1806 - The British blockade France; American ships are caught in the middle, and the British seize approximately 1,000 US ships.March 1807 - Thomas Jefferson receives the Monroe-Pinkney treaty but does not submit it to Congress because it represents a dismal failure for the Americans.June 1807 - The American ship Chesapeake is fired on by the British ship Leopard after refusing to be boarded. This creates an international incident. December 1807 - Thomas Jefferson attempts peaceful coercion of the British with his embargo, but it results in economic disaster for merchants.1811 - Battle of Tippecanoe - Tecumsehs brother (the Prophet) leads attack on William Henry Harrisons army of 1,000 men.June 18, 1812 - America declares war against the British. This war is known as Mr. Madisons War or The Second American Revolution.August 16, 1812 - the U.S. loses Ft. Mackinac as the British invade American territory.1812 - Three attempts are made by the U.S. to invade Canada. They all end in failure.1812 - The USS Constitution (Old Ironsides) defeats the HMS Guerriere.January 1813 - Battle of Frenchtown. British and Indian allies repel Kentucky troops in bloody fighting. The American survivors are killed in the Raisin River Massacre.April 1813 - Battle of York (Toronto). US troops take control of Great Lakes and burn York.September 1813 - Battle of Lake Erie. US forces under Captain Perry defeat a British naval attack. October 1813 - Battle of Thames (Ontario, Canada). Tecumseh is killed in a US victory.March 27, 1814 - Battle of Horseshoe Bend (Mississippi Territory). Andrew Jackson defeats the Creek Indians.1814 - The British plan a 3-part invasion of US: Chesapeake Bay, Lake Champlain, the mouth of Mississippi River. The British are eventually turned back at Baltimore harbor.  August 24-25, 1814 - The British burn Washington, D.C. and Madison flees the White House.September 1814 - Battle of Plattsburgh (Lake Champlain). The US secures its northern border with a huge victory over a larger British force.December 15, 1814 - The Hartford Convention occurs. A group of Federalists discuss secession and propose seven amendments to protect the influence of Northeastern states.December 24, 1814 - Treaty of Ghent. The British and American diplomats agree to return to the status quo from before the war.January 1815 - Battle of New Orleans. Andrew Jackson scores a huge victory and paves the way to the Wh ite House. 700 British are killed, 1,400 are wounded. The US only loses 8 soldiers.

What is online meeting Research Paper Example | Topics and Well Written Essays - 2000 words

What is online meeting - Research Paper Example quirements, the advantages it offers and the issues related to its use, the options of systems available online and the features they offer and how to chose a system that would fulfill our requirements. This report briefly covers all major aspects regarding the online meeting technology. The report also discusses three online meeting systems available in the market. It recommends the better system of the three after briefly comparing the features that each product offers. Online meetings is the trend of meeting in the present times. Therefore, having an awareness about the technology is important so that its pros can be utilized and cons can be addressed or overcome. From the various options of online meeting systems available in the market, having knowledge of the features can be helpful in selecting a product that suits one’s needs. A meeting is defined as an event where the participants meet face to face to discuss an agenda. Online Meetings (also known as Web Conferences) are real time interactions over the Internet that use features such as audio, video, chatting tools and application sharing (EduCause, â€Å"7 things†¦Ã¢â‚¬ ). The participants of these online meetings are not required to be physically present in the same location where the meeting is taking place. Rather they use specialized software applications that enable them to conduct the live meetings, conferences or presentatations in a virtual conference room over the Internet regardless of their being in different parts of the world. The only requirement of online meeting is that the participants must have a computer with Internet, a headset, webcam and an Online Meeting software application (Citrix, â€Å"Online Meetings†). The software application connects all the participants in a way that all the participants in a virtual private room are able to see and communicate with one another. Through the screen sharing technology of an application, a participant can even share his/her screen with all

Final Exam Essay Example | Topics and Well Written Essays - 750 words - 3

Final Exam - Essay Example On the day of Pentecost which is accounted for in the book of Acts chapter 2 from verse 1 to 4, the Holy Spirit descended upon the disciples. It began by the blowing of strong and violent winds then what seemed like tongues of fire rested upon each one of them and finally they each spoke in strange and different tongues as each of them was enabled by the Holy Spirit. The Holy Spirit had a lot of impact in the lives of the disciples and He prompted Peter to stand and address the crowd that had gathered around them. In his address, he referred to the prophecy of Prophet Joel in which the coming and manifestation of the Holy Spirit was prophesied. Therefore, what occurred on the Day of Pentecost was fulfillments to that prophesy. He went ahead to speak of how the coming of the Holy Spirit and Jesus Christ had been revealed to David who was among the patriarchs of Israel. Through his message, many Jews believed and they were baptized. The coming of the Holy Spirit marked a turning point in the life of the disciples and they were scattered all over the world to spread the gospel of Christ with boldness. ... 2. The title Messiah was used in the Old Testament to refer to the kings in the line of David who were anointed by priests. In the book of Luke chapter 4 and verse 18, Jesus Christ rose to read from the prophesies of Isaiah referring to Himself as the anointed one of God to preach the good new to the poor and to set the captives free (Bauckham, 308) Peter talks of Christ as the Messiah in Acts 10 verse 38 and how He was anointed by God to set free the oppressed by the devil and to heal those who were sick. However, the view of Christ about the Messiah was somehow different from what the Jews expected. The misunderstood concept of the Messiah is revealed in John chapter 4 verses 25 when Jesus was speaking with the Samaritan woman. She was shocked to learn that Jesus was the Messiah because she thought the Messiah had not yet come. The Pharisees expected the Messiah to be a military person who will liberate them from oppression by the Romans by wedging a physical battle with them. Jesu s stood in sharp contrast to their expectation by advocating for a spiritual battle and not a physical battle. He portrayed Himself as a peaceful Messiah who entered Jerusalem while riding on a colt. The disciples too were confused and wondered at first if Jesus was the Messiah but they understanding of Him changed as He continued to reveal Himself to them. 3. Covenant forms a very integral part of the bible. Covenant refers to an agreement between two parties and they agree to be bound. There are several elements that make up a covenant which include a sign, witness, promise and the parties involved. God made several covenants with people in the bible. The first covenant that God made with man was with Noah. God told Noah to

Online Personality Tests Essay Example | Topics and Well Written Essays - 500 words

Online Personality Tests - Essay Example I can tell that the test was valid because occasionally, it asked for a response to a question and later again asked for a response to a statement negating the prior question. For example, if a respondent said â€Å"very accurate† in response to the statement â€Å"I easily get upset†, he/she should say â€Å"very inaccurate† to the next statement â€Å"I am not easily frustrated†. After the test, the next screen explained my personality using adjectives constituting one to two words like â€Å"fun-loving and broad-minded† etc. I think the descriptions offered by test results were the true reflection of my personality. Such online tests give a person a clear insight into his/her personality so that he/she can know what can he/she change about his/her behavior to convert into a better person. Such online tests can be occasionally dangerous if an individual starts believing them blindly. It was a long test based on 45 general and about 20 particular questions that pertained to investigating the demographics of an individual. As the name implies, the test was designed to measure five key personality traits namely, â€Å"openness to experience, conscientiousness, extraversion, agreeableness and neuroticism.† I would criticize the test for a number of reasons. First, it was too taxing to answer about 70 questions in order to get a computer assessment of my personality. Often, the statements were too long and cumbersome. Secondly, the test had some unnecessary details about myself. The items constituting the test were fundamentally assessing my behavior. I can tell this from the fact that the five personality traits I have mentioned before are the most underlying components of an individual’s behavior. The screen that popped up once I submitted the completed test showed a grading for my personality on the scale of the five personality traits as named befor e. The grading was

Commercial Law Essay Example | Topics and Well Written Essays - 2000 words

Commercial Law - Essay Example Before it could have been done, the wine cooling cabinet was damaged by vandals. The damage that was made after the contract of sale was beyond the control of Abraham as he could have done nothing to stop it. Therefore, the goods that formed subject matter of the contract perished before the risk passed to the buyer without any fault of either the seller or the buyer. S. 7 of Sale of Goods Act (SOGA), 19791 states that, â€Å"Where there is an agreement to sell specific goods and subsequently the goods, without any fault on the part of the seller or buyer, perish before the risk passes to the buyer, the agreement is avoided.† Also, by the application of S.18 (Rule 2)2, the cabinet was never put into a deliverable state and the property in it stayed with Abraham. Therefore, the agreement between Abraham and Brooke Ltd would be avoided and Abraham would have no liability to Brooke Ltd under this agreement. Against Charlie Abraham offered Charlie to sell three dozen bottles of 19 67 Chateau Trent red wine. Charlie accepted this offer right away as the price offered by Abraham was very good. At that time, Abraham did not know that the vandals who broke into his warehouse had stolen one dozen bottles of 1967 Chateau Trent red wine. ... But it would not be a fair result because only a part of goods, one dozen bottles out of three dozen, were stolen and the rest is still in a deliverable state. These bottles can be delivered to Charlie. The application of Sainsbury v Street5 can give us a fair and a flexible result. In this case, the parties made a contract before the harvest in which the seller agreed to sell his entire crop to the buyer. The actual crop yielded much less than the estimated due to bad weather. The seller, therefore, sold majority of his crop to another buyer and sold the rest to the original buyer for a much higher price. It was held that the seller was liable to pay damages to the buyer because a lower tonnage was not produced due to any fault of the seller and none of the parties had anticipated this. By the application of Sainsbury v Street, Abraham would have to deliver the rest of the bottles at the same price to Charlie if Charlie agrees to pay the same price for two dozen bottles because none of the parties had anticipated a theft. Abraham is not absolved of his performance of the contract. Against Dinsa On Wednesday, Dinsa, the owner of a local florist’s shop, purchased a dozen bottles of French champagne from Abraham and paid in cash. She made payment when Abraham told her that he had plenty of French Champagne in stock. The property in bottles had not passed to Dinsa at the time of payment because the bottles had not been appropriated for her under S.18 (Rule 2) of SOGA. Abraham promised to deliver the bottles to her. On Thursday, he duly loaded a dozen bottles of French champagne on to a lorry owned by a local independent carrier which means that he appropriated the goods for

The Great Keystone Pipeline Debate Exercise Essay

The Great Keystone Pipeline Debate Exercise - Essay Example Even though, the project may not have started, it is estimated that it will create many jobs. It is estimated it will create close to 20,000 jobs, 7,000 in manufacturing and an extra 13,000 in construction. The state Department reports that as more than 40,000 jobs will be established directly and indirect. It is stated that by building the pipeline an estimated amount of about $3.4 billion would be contributed to the American economy (Swart, Neil and Andrew 2012) Moreover, the pipeline will create geopolitically secure position in contrast to other sources of oil used. It would create sustainable fuel use from Canada, a constant trading partner. Therefore, it increases energy security that comes from the Gulf Coast. It is because most of the oil comes from Middle East and Venezuela who are not reliable partners as compared to Canada (Swart, Neil and Andrew 2012) Additionally, it is considered that the establishment of this pipeline system would provide a safer option in transportation since the enormous quantity of oil transported from Canada would cause a lot of damage to U.S. This is happening through rail and these paths could be used to replace pipeline. Transportation of oil by rail is environmentally hazardous to the environment. More deaths as a result of tanker train would be reduced tremendously by constructing expanding pipeline. However, construction of the pipeline would have some adverse effects on the U.S. First it would cause and result in global warming that has the effect of damaging the U.S. GDP by almost 2%. The ripple effect will create a massive environmental impact causing global warming. It is also believed that the expansion of the pipeline has the risk factors associated with spilling to contamination of water and other materials. There is also the likelihood of pipe failure that carries oil making clean up of water

Brokeback Mountain by Annie Proulx Essay Example | Topics and Well Written Essays - 1250 words

Brokeback Mountain by Annie Proulx - Essay Example It would be easy to read Brokeback Mountain as the story of gay men, situated in a time and place that had yet to come to terms with homosexuality. They are right, if possibly for the wrong reasons. Proulx does not idealize rural Wyoming; on the contrary she presents a textured picture of its beauty and its cruelty, its contradictions. Brokeback Mountain completes Proulx's emotional journey into the psyche of the macho Wyoming male by ripping away the masque of masculinity and revealing a sense of tenderness and longing to love that comes as a surprise even to the men who experience it. Male psyche is the central theme that focuses â€Å"Brokeback Mountain.† It is a very real and compassionate tale of two cowboys who unexpectedly found love in each other. The pain experienced by every character is believable as is the anger. Proulx is the narrator of â€Å"Brokeback Mountain†. The point of view of the story is third person omniscient. The narration is real in tone and e mploys description and dialogue to examine the actions, emotions and thoughts of the characters. Sentimental and Nostalgic Sides of Outwardly Tough Characters Male psyche is a predominant and recurrent theme of â€Å"Brokeback Mountain.† It nevertheless registers as a touching illumination of the sentimental and nostalgic sides of outwardly tough characters. In the story of a man whom she called â€Å"large, white, stumbling along, going nowhere,† she forged an endearingly sweet love story between unlikely partners, and against a backdrop of sudden violent deaths, insanity, and incest. She refines this ability to mix a poignant and unexpected romance with her trademark rough-mannered characters and unglamorous settings in the best story â€Å"Brokeback Mountain.† They part at the end of the summer, and both marry and start families soon thereafter, but over the next twenty years they rekindle their fierce erotic bond with increasing affection and emotional longi ng on infrequent â€Å"fishing trips.† Emotional journey of male psyche can be traceable everywhere in this short story. When Jack meets Alma, he announces that he too is married and has a baby boy. They talk of how they missed each other and Jack suggests that he married his wife, Lureen, because she came from a wealthy family. After a while, Ennis and Alma begin to grow apart and she starts to resent him for not finding a steady job, and always going with Jack on fishing trips. Eventually, they divorce and Alma remarries but stays in touch with Ennis and lets him visit their children. Proulx passes male characters through an emotional journey throughout the story. The protagonists of the story are Jack Twist and Ennis Del Mar. Proulx gives a good description of both stating â€Å"They were raised on small, poor ranches in opposite corners of the state, Jack Twist in Lightning Flat, up on the Montana border, Ennis del Mar from around Sage, near the Utah line, both high scho ol drop out country boys with no prospects, brought up to hard work and privation, both rough mannered, rough spoken, inured to the stoic life"(Proulx 74.) The antagonist of the story would be the locals and society for killing Jack because they didn’t find it acceptable for a man to be living with another man. Both Ennis and Jack changed because they were both very masculine,

The Great Keystone Pipeline Debate Exercise Essay

The Great Keystone Pipeline Debate Exercise - Essay Example Even though, the project may not have started, it is estimated that it will create many jobs. It is estimated it will create close to 20,000 jobs, 7,000 in manufacturing and an extra 13,000 in construction. The state Department reports that as more than 40,000 jobs will be established directly and indirect. It is stated that by building the pipeline an estimated amount of about $3.4 billion would be contributed to the American economy (Swart, Neil and Andrew 2012) Moreover, the pipeline will create geopolitically secure position in contrast to other sources of oil used. It would create sustainable fuel use from Canada, a constant trading partner. Therefore, it increases energy security that comes from the Gulf Coast. It is because most of the oil comes from Middle East and Venezuela who are not reliable partners as compared to Canada (Swart, Neil and Andrew 2012) Additionally, it is considered that the establishment of this pipeline system would provide a safer option in transportation since the enormous quantity of oil transported from Canada would cause a lot of damage to U.S. This is happening through rail and these paths could be used to replace pipeline. Transportation of oil by rail is environmentally hazardous to the environment. More deaths as a result of tanker train would be reduced tremendously by constructing expanding pipeline. However, construction of the pipeline would have some adverse effects on the U.S. First it would cause and result in global warming that has the effect of damaging the U.S. GDP by almost 2%. The ripple effect will create a massive environmental impact causing global warming. It is also believed that the expansion of the pipeline has the risk factors associated with spilling to contamination of water and other materials. There is also the likelihood of pipe failure that carries oil making clean up of water

Outcomes of divorce on children Essay Example for Free

Outcomes of divorce on children Essay Divorce, while lengthy and sometimes hurtful, can be beneficial to the children and spouses. Children coming from situations of abuse and neglect actually benefit from the separation of parents. These parents may remain single or remarry, still studies have shown that the children have and are thriving in a way they were unable to before the separation. While there are exceptions to every rule, the divorce has become a positive alternative in some families. Children coming from homes where violence and abuse is an ordinary occurrence, are not only victims in their childhood, but are continually affected as adults. According to the Traumatogentic model, proposed by Dr. Finkelor (1987), the abused child produces a number of different psychological effects and long term behavioral changes. Leaving a child in such a situation would not only cause continual physical harm, but also the long term psychological problems. In such cases divorce is encouraged for the benefit of both the spouse being abused and the child involved. After divorce children have been shown to thrive in the new, abuse-free environment; showing improvements in their education, attitude, and overall social development. Another factor of positive divorce is the presence of neglect in the household. Accumulating information from the Attachment Theory proposed by John Bowlby in 1980, researchers have compiled evidence of the side effects of the lack of a secure attachment to caregivers at an early age. Because of rejection and inconsistent attention, among other forms of neglect, these children have â€Å"developed anxious, insecure or disorganized/disoriented attachments with their primary care providers† (U. S. Department of Health and Human Services). With two parents this neglect from one or both can turn to a feeling of hatred for one or both parents from the child. â€Å"This lack of secure attachment relationship then hinders the infants or toddlers ability to explore his/her environment and develop feelings of competence† (U. S. Department of Health and Human Services). Divorce here is an apparent necessity to the children involved. Based on the long term effects of neglect from numerous studies, children are better with one parent that cares for them or a non-biological parent than two that do not accurately care for the child’s needs. While being exposed to the process of divorce, children have become aware that struggle is a normal part of marriage and have been able to use their parents as examples. In a study done by â€Å"Psychology Today†, twenty-eight college students were interviewed to see how their parents divorce influenced their own current and past relationships. The group was divided into three different groups according to their responses. The first group were named the â€Å"Modelers†. This group mimicked their parents relationship, continuing to be dysfunctional. The second group were the â€Å"Strugglers†, this group showed a cautiousness in trusting others and hesitancy in opening up to others. The third were the â€Å"Reconcilers†. These students strove to learn from their parents mistakes and the problems they witnessed, to create more successful relationships in their own lives. The group that the students fell into also had to do with the type of relationship they had with their parents before the breakup and after. It was found that the â€Å"modeler† group had â€Å"limited insight† to the problems that their parents were going through. The â€Å"strugglers† lost touch with their parents and received little support after the divorce. In contrast, â€Å"reconcilers† kept touch with their parents and were given positive reinforcement† (H. Parker). In these cases the students learned from their parents divorce by example. Neither regretting their parent’s decision nor harboring ill feelings toward them for the separation. Good communication between parents and children was key to a happy outcome post-divorce. In an interview done by Dr.  Joyce Arditti of the Virginia Polytechnic Institute, fifty-eight young women who were raised by only their mother were asked their feelings on the situation. The women all agreed that the relationship between themselves and their mothers could never be closer. The relationships evolved into that of a best friendship rather than an authority figure and child. Although they are not the traditional mother-daughter relationships, they still provide support for the child in all the ways that a typical mother could and even go beyond that to the type of support that only a friend could provide. Growing up in a family with both parents present, was somewhat less than picture perfect in my own experiences. As a child, hearing constant arguing from both parents caused me to have a bias opinion on the parent doing the least amount of yelling or the parent that was fighting for my cause. This fighting being a constant in my life, made me wish that they would divorce, but because of personal religious reasons they have not. This, in turn, causes me to have apprehensions about marriage and doubt some of the stipulations that I was raised to associate with marriage. Divorce in my case would benefit my relationship with both parents and ease my own apprehensions about marriage. Divorce will always be a tough situation for the parents and children involved, but that does not mean that it has to be a negative one. The term divorce has been, in recent years, coined with a negative connotation. This however, is out-dated and one sided. With the recent studies and the help of psychologists, the term divorce has become somewhat less than taboo in our society today.

Multi Disciplinary Approach Case Study

Multi Disciplinary Approach Case Study Based on the information provided, what needs, risks and strengths can you identify in relation to the individual or family in the case study? How would you plan the assessment, including consideration of theneed for a multi disciplinary approach? Case study E: James Downing is 16 years old, white andlives at home with his mother, Sarah, her same sexpartner, Teresa, and his younger sister Joanne, who is 13 years. Jameshas no contact with his birth father, who left Sarah when she was pregnant withJoanne, but he does have a close relationship with his paternal grandparents,who live nearby. James has been in trouble with the police since he was 13years old, and has numerous convictions for care theft, possession of cannabisand ecstasy and for house burglaries. Sarah has asked a social worker to visither, since she feels that she can no longer cope with the situation and feelsthat the whole family is in danger of `fallingapart. Joanne is beginning to stay out at friends all the time and clearlydoes not want to be at home, where there are frequent arguments. Teresa worksin a very demanding job, involving a lot of travelling, and Sarah feels she isspending less and less time at home because of Jamess behaviour. Research published in Child Protection:Messages from Research (Department of Health, 1995 cited in Horwath, 2001)states that families often feel they lack control and autonomy when dealingwith social services departments. This becomes particularly problematic whenassessments focus on family weaknesses and disadvantages. Hence a holisticapproach utilising strengths and identifying need is required. This approachforms the crux of the Framework for the Assessment of Children in Need andtheir Families. Sarah has identified the family difficultiesand has requested support this is encouraging, suggesting commitment to thewell being of the family, and to change. It is important to highlight thisstrength to the family and emphasise that together we will work to build uponthis. James has a close relationship with hispaternal grandparents, adding to the family resilience and acting as animportant resource during periods of difficultly. Hence grandparents should beengaged with the planning of the assessment. The familys economic status is not clear;however there is at least one family member in employment. Traditionally thisis interpreted as a familial resilience factor. Awareness of differingperspectives is essential the nature of Teresas work and the effect of theemployment on the family as a whole is currently unknown and hence couldequally be viewed as a risk factor by the family. James has established offending behaviourand has been involved with illegal drugs in some capacity. Family and professionals will generally view this as risky behaviour; however it must beconsidered that criminal activity could be viewed as a strength within somesocial groups, hence it is essential to ascertain all points of view, withoutprejudgement and then consider ways forward together. There maybe risk linked to the lessening orloss of James attachment to Teresa as she is spending less and less time athome. Equally, there could be risk attached to the potential loss ofattachment between Joanne and James, as Joanne is stay(ing) out withfriends.and clearly does not want to be at home. The family is under a greatdeal of strain, and it seems Joanne and Teresa are coping with this by shiftingaway from the household. This gives some insight as to how the family functionsunder stress; this will need to be explored further with Sarah and Teresa to identify the processes that will ensure the family achieve theirdesired outcomes when faced with difficulties. James has no contact with his father, raising concerns around paternal attachment and possible negative life events/experiences due to separation. The assessment will need to explore how James and his family view this separation; again each may hold conflictingviews and this must be sensitively addressed. One must consider that the immediate family unit, the extended family and professionals may all have differing perceptions of families with same-sex caregivers; some view this as strength whereas others will see membership of a minority group as a risk. Family members themselves may negatively discriminate on the basis of sexuality. Prior awareness of the possibility of conflicting opinions will enable the worker to react thoughtfully and mediate effectively. The social worker should critically evaluate their own practice continuously, checking for assumptions, stereotyping and cultural bias. Preparation for the assessment should begin with ensuring an appropriate social worker is allocated. The team manager should consider the field workers knowledge and understanding of the issues pertaining to this particular family (for example youth offending, discrimination/oppression based on sexuality/gender, attachment issues etc), as well as ensuring the worker is an appropriate match in terms of race and gender. Once a suitable worker is allocated thecase, he/she will need to refer to all information gathered previously. This will prevent the family repeating sensitive information again, and will enable the social worker to identify gaps in information that need to be filled during the assessment. Assessments and subsequent care plans are more effective if the child and family feel empowered and involved throughout the process (Department for Education and Skills, 2001). Indeed this is a duty of any professional working with children as outlined in Article 12 of the United Nations Convention on the Rights of the Child: the child who is capable of forming his or her own views (has) the right to express those viewsfreely in all matters affecting the child, the views of the child being givendue weight in accordance with the age and maturity of the child The social worker must engage with James and his family at the outset, establishing how and where theassessment will be carried out, exactly what help is requested and identifying desired outcomes. As outlined in the Framework for theAssessment of Children in Need and their Families, the social worker andfamily should identify the relevant agencies to be involved in the assessment and ensure it is clear to all professionals and the family the precise role andpurpose of each professional. Advice and information will be sought by identifying all key informants, recording their details and organising aschedule to collect information from these people or organisations. The following would be a minimum essential list of informants: FamilyGP and other relevant health professionals Youth Offending Team Jamesschool/college Paternal grandparents Joannes school Prior to any interviews taking place, a list of essential questions should be drawn up to give structure and purpose to the meetings. Following these initial discussions, further interviews may beneeded with Connexions, local police, wider family, or other community groups, in order to build a comprehensive picture of the family. In planning any assessment, there should be a clear statement of intent, outlining the purpose, limitations and timescales of the assessment. This must be shared with the child and their family. For all assessments this will include the main principles of the Children Act 1989. The particular focus for this assessment should only be decided upon after further consultation with the James and his family. In what ways does the information provided in the case study raiseissues of power, disadvantage and oppression? You are asked to carry out an assessment of need? How would you attempt to work in an anti-oppressive way? Case study C: Razia Akhtar is a 26-year-old single woman, of South Asian Muslim origin, (although born is Britain) who is currently in hospital, following a rapid deterioration in her physical health. She has now been given a diagnosis of Multiple Sclerosis. Razia lives alone in a small terraced house, and is very keen to return home as soon as possible. Her older brother and his wife, Mohammed Khan and Shanaz Begum, who live on the next street, have suggested that she moves in with them, but she is very reluctant to do so. The hospital staff feel that Razia is being very unrealistic about her future, and that she needs to come to terms with the fact that she willbe dependent on others for the rest of her life. Her present condition is such that she will need quite a high level of personal  assistance, with someone to get her up in the morning and help her to bed at night. The hospital based social worker is asked to carry out an assessment to determine Razia needs once she is discharged from hospital. Power describes the capacity to influence or control people, events, processes or resources (Thompson,2003, pg 152). If utilized in a negative fashion, power can be a significant barrier to equality and lead to oppression and disadvantage. Imbalances of power can manifest in a variety of social work situations; in this case study there are potentially a multitude of disparities of power, which require critically reflective practice to ensure equality and empowerment are promoted. When debating issues of oppression and disadvantage, we must consider the process leading to it negative discrimination. Negative discrimination is defined by the identification of negative attributes with regard to a person or group of people (Thompson 2003). Generally negative discrimination relates to social and biological constructs and can be based upon sexual orientation, gender, class, race, disability, age and so on. Negative discrimination creates the circumstances that give rise to oppression, which is defined by Thompson (2001) as: inhuman or degrading treatment of individuals or groups; hardship and injustice brought about by one group or another; the negative and demeaning exercise of power (pg 34) In relation to Miss Akhtar, we should consider the power that is implied through hospital staff having superior medical knowledge, skills and expertise in relation to Miss Akhtar. From the case notes provided, it appears that current thought relating to Miss Akhtars long-term care is based upon the medical model; the impairment is seen as the problem and her dependence is emphasized (Adams et al, 2002). Thompson(2001) says social work should take a demedicalised stance and look past thepathology, utilizing the social model of disability as described by Adams et al (2002). The social model suggests Miss Akhtars needs should be considered in a much wider context, ensuring her social and mental health are given equal consideration to her medical needs. Viewing societal constraints as the problem and not the individual creates the frame of mind to consider how to remove barriers to mainstream social, political and economic life. The social worker should liaise with Miss Akhtar and look t owards an solution-focused (not impairment-focused) care plan where by within the assessment, barriers are identified and solutions sought collaboratively, utilizing Miss Akhtars strengths. Miss Akhtar has an autoimmune degenerative disease and again, it is well documented that individuals with physical disabilities are more likely to be subjected to oppressive practices. Dehumanizing and medicalised language can result in a loss of esteem and a sense of disempowerment for the physically impaired service user. This can be prevented by avoiding jargon and providing lots of opportunities for questions and open discussion when working through the assessment with Miss Akhtar. Professionals should continually check themselves for use of infantilizing language andensure they engage in mature, adult discourse with Miss Akhtar. Miss Akhtars religious and cultural needs should be explored and understood as central part of the assessment. These needs must be identified as quickly as possible, to ensure the worker can besensitive to Miss Akhtars Islamic or other customs, without making cultural assumptions. Karmi (1996) examines the Islamic emphasis on modesty; hence the worker should consider with Miss Akhtar the extent to which her modesty should be preserved throughout the assessment. It should be explored if Miss Akhtar would prefer female medical staff and social care professionals only to be involved in the assessment and clear guidelines should be established around preservation of modesty and the practice of physical examinations. It is accepted in many Muslim communities that the most senior male of the family will take responsibility for a female relatives care. Hence it is possible there may be an imbalance of power between Miss Akhtar and Mr. Begum, dependent on their personal beliefs and how far these correlate with each others religious and cultural ideals. If there is a difference in these ideals, the social worker should strive to empower Miss Akhtar by discussing choices and involving a culturally matched advocate if Miss Akhtar desires, in order to mediate within the family. This must be managed sensitively, as Miss Akhtar, Mr. Begum and the social worker may all hold very different views regarding patriarchal hierarchies. The diversity of these views should be acknowledged and respected within the assessment. It is important to be aware of ethnocentrism, as described by Thompson (2003), whereby situations are viewed from the norms of a majority culture and those values projected onto the minority. T his can be countered by critically reflective practice, which will promote consciousness of power and oppression, leading to a decreased likelihood of the worker making inaccurate ideological inferences. Discrimination and oppression can arise through an imbalance in the distribution of financial or other material resources. This is a concern in this case study as Miss Akhtars economic status prior to her illness is not clear. Miss Akhtar may experience barriers in accessing the same level of financial resources as previously. Hence the social worker and potentially Mr. Begum could be in positions of power as they are likely to have control over the allocation of resources. This should be countered by being very open with Miss Akhtar and avoiding closed decision-making and mystery. Again, this promotes equality as it avoids welfarism, whereby it is assumed the Miss Akhtar requires welfare services dueto her disability (Thompson, 2003). Due thought must be given to use of language and culturally biased humour throughout the assessment. Miss Akhtaris an ethnic minority in the UK; as such Thompson (2003) states discriminationcan occur at personal and cultural levels. It is the role of the social workerto critically reflect on their personal prejudices, which could lead to discriminatory stereotyping. Personal discrimination is enveloped by inequity at a cultural level, whereby ethnic minorities, and hence Miss Akhtar, maybe subjected to a general felling of not belonging and polarization, by the use of culturally-specific language and humour. A central theme throughout these case studies is the need to put the service user at the heart of all planning, decision-making and reviews. Care packages imposed upon users will be ineffective; users must be enabled to help themselves, whilst the social workertakes every opportunity to stand in the users shoes and see life from thetheir perspective. References Adams, Robert et al (eds) 2002 CriticalPractice in Social Work. Basingstoke, Palgrave. Great Britain (1989) Children Act 1989(C41). London, Stationery Office Department for Education and Skills (2001) Learningto Listen: Core principles for involvement of Children and Young People. Availablefrom: www.dfee.gov.uk/cypu Department of Health (2000) Frameworkfor the assessment of children in need and their families London, TheStationary Office. Horwath, Jan (eds) 2001 The ChildsWorld: Assessing Children in Need. London, Jessica Kingsley Publishers. Karmi, Ghada (1996) The EthicalHandbook: A Factfile for Health Care Professionals. Oxford, BlackwellScience LTD Thompson, Neil (2001) Anti-discriminatoryPractice 3rd Ed. Basingstoke, Palgrave. Thompson, Neil (2003) PromotingEquality: Challenging Discrimination and Oppression 2nd Ed. NewYork, Palgrave United Nations (1991) United NationsConvention on the Rights of the Child (online). Available from:http://www.unicef.org/crc/fulltext.htm

Clothing and Gender in Virginia Woolfs Orlando Essay -- Virginia Wool

Clothing and Gender in Virginia Woolf's Orlando In her novel Orlando, Virginia Woolf tells the story of a man who one night mysteriously becomes a woman. By shrouding Orlando's actual gender change in a mysterious religious rite, we readers are pressured to not question the actual mechanics of the change but rather to focus on its consequences. In doing this, we are invited to answer one of the fundamental questions of our lives, a question that we so often ignore because it seems so very basic - what is a man? What is a woman? And how do we distinguish between the two? It seems that in ordinary life, we are most likely to distinguish between a man and a woman by clothing. This is more difficult to do in the present day, in which women have adapted much traditionally male clothing for their own use, but in the time periods in which Orlando is set it was still the case that men and women wore distinct clothing. If we consider our everyday experience, it becomes clear that this is the means we use, at least from a distance. Other cues such as hairstyle, quality of voice, and so on enter the equation later, but clothing comes first. A man with long hair is eccentric at worst; a man wearing a dress runs the risk of being beaten to a pulp for this transgression. People wishing to undergo a sex-change operation must undergo a period of living as the opposite gender before going through with surgery - the first and most important thing invariably done here is to purchase a new wardrobe. So, if clothes are the cues that we use to differentiate the two genders, then it is no surprise that Orlando's sex change takes place when it does. In the opening paragraph of Chapter Four, upon Orlando's departure from Turkey, Woolf writes... ...ch woman when in fact it is not very clear what she is. Woolf posits that her choice of clothing points to something deeper: "Clothes are but a symbol of something deep beneath. It was a change in Orlando herself that dictated her choice of a woman's dress and of a woman's sex" (188). If only it were possible for us to change our genders and all the social baggage that comes with them merely by changing our clothing? But Orlando's life is in some ways magical, and this makes it possible. Works Cited and Consulted Boehm, Beth A. "Fact, Fiction, and Metafiction: Blurred Gen(d)res in Orlando and A Room of One's Own." Journal of Narrative Technique 22:3 (1992): 191-204. Thompson, Nicola. "Some Theories of One's Own: Orlando and the Novel." Studies in the Novel 25:3 (1993): 306-17. Woolf, Virginia. Orlando: A Biography. Oxford: Oxford University Press, 1992. Clothing and Gender in Virginia Woolf's Orlando Essay -- Virginia Wool Clothing and Gender in Virginia Woolf's Orlando In her novel Orlando, Virginia Woolf tells the story of a man who one night mysteriously becomes a woman. By shrouding Orlando's actual gender change in a mysterious religious rite, we readers are pressured to not question the actual mechanics of the change but rather to focus on its consequences. In doing this, we are invited to answer one of the fundamental questions of our lives, a question that we so often ignore because it seems so very basic - what is a man? What is a woman? And how do we distinguish between the two? It seems that in ordinary life, we are most likely to distinguish between a man and a woman by clothing. This is more difficult to do in the present day, in which women have adapted much traditionally male clothing for their own use, but in the time periods in which Orlando is set it was still the case that men and women wore distinct clothing. If we consider our everyday experience, it becomes clear that this is the means we use, at least from a distance. Other cues such as hairstyle, quality of voice, and so on enter the equation later, but clothing comes first. A man with long hair is eccentric at worst; a man wearing a dress runs the risk of being beaten to a pulp for this transgression. People wishing to undergo a sex-change operation must undergo a period of living as the opposite gender before going through with surgery - the first and most important thing invariably done here is to purchase a new wardrobe. So, if clothes are the cues that we use to differentiate the two genders, then it is no surprise that Orlando's sex change takes place when it does. In the opening paragraph of Chapter Four, upon Orlando's departure from Turkey, Woolf writes... ...ch woman when in fact it is not very clear what she is. Woolf posits that her choice of clothing points to something deeper: "Clothes are but a symbol of something deep beneath. It was a change in Orlando herself that dictated her choice of a woman's dress and of a woman's sex" (188). If only it were possible for us to change our genders and all the social baggage that comes with them merely by changing our clothing? But Orlando's life is in some ways magical, and this makes it possible. Works Cited and Consulted Boehm, Beth A. "Fact, Fiction, and Metafiction: Blurred Gen(d)res in Orlando and A Room of One's Own." Journal of Narrative Technique 22:3 (1992): 191-204. Thompson, Nicola. "Some Theories of One's Own: Orlando and the Novel." Studies in the Novel 25:3 (1993): 306-17. Woolf, Virginia. Orlando: A Biography. Oxford: Oxford University Press, 1992.

The Pent-up Guilt in Macbeth Essay -- Macbeth essays

The Pent-up Guilt in Macbeth      Ã‚  Ã‚   There is hardly any emotion in William Shakespeare's tragedy Macbeth that outweighs that of guilt. Both Lady Macbeth and Macbeth are seriously compromised by the impact of this emotion.    Clark and Wright in their Introduction to The Complete Works of William Shakespeare explain how guilt impacts Lady Macbeth:    Having sustained her weaker husband, her own strength gives way; and in sleep, when her will cannot control her thoughts, she is piteously afflicted by the memory of one stain of blood upon her little hand.   (792)    In Fools of Time: Studies in Shakespearean Tragedy, Northrop Frye sees a relationship between Macbeth's guilt and his hallucinations:    The future moment is the moment of guilt, and it imposes on one, until it is reached, the intolerable strain of remaining innocent. [. . .] Macbeth's capacity for seeing things that may or may not be there is almost limitless, and the appearance of the mousetrap play to Claudius, though more easily explained, has the same dramatic point as the appearance of Banquo's ghost. (90)    Fanny Kemble in "Lady Macbeth" asserts that Lady Macbeth was unconscious of her guilt, which nevertheless killed her:    A very able article, published some years ago in the National Review, on the character of Lady Macbeth, insists much upon an opinion that she died of remorse, as some palliation of her crimes, and mitigation of our detestation of them. That she died of wickedness would be, I think, a juster verdict. Remorse is consciousness of guilt . . . and that I think Lady Macbeth never had; though the unrecognized pressure of her great guilt killed her. (116-17)    In "Memoranda: Remarks on the Charact... ... Frye, Northrop. Fools of Time: Studies in Shakespearean Tragedy. Toronto, Canada: University of Toronto Press, 1967.    Kemble, Fanny. "Lady Macbeth." Macmillan's Magazine, 17 (February 1868), p. 354-61. Rpt. in Women Reading Shakespeare 1660-1900. Ann Thompson and Sasha Roberts, eds. Manchester, UK: Manchester University Press, 1997.    Shakespeare, William. The Tragedy of Macbeth. http://chemicool.com/Shakespeare/macbeth/full.html, no lin.    Siddons, Sarah. "Memoranda: Remarks on the Character of Lady Macbeth." The Life of Mrs. Siddons. Thomas Campbell. London: Effingham Wilson, 1834. Rpt. in Women Reading Shakespeare 1660-1900. Ann Thompson and Sasha Roberts, eds. Manchester, UK: Manchester University Press, 1997.    Wilson, H. S. On the Design of Shakespearean Tragedy. Toronto, Canada: University of Toronto Press, 1957.      

Decision Making in Multicultural Team Essay

Decisions are choices between two or more alternatives to a problem and are usually in form of determinations, agreements, or declarations (Le Baron, 2007). Adler (1998) asserts that decisions can be findings and factual and can also be thought about as judgment or opinion of ruling. Decision making behavior as with other behavior is affected by various factors, chief among them the cultural orientation of an individual. The approach to decision making in a culturally diverse team may determine whether a team succeeds or not. The understanding of the contribution and influence of national culture on decision making amongst individuals is a crucial factor in managing international organizations. Consequently, leaders of culturally diverse teams require an understanding of the team’s cultural dynamics in order to make effective decisions and to manage for effective team management. Below, the process of decision making and the approach in decision making for managers of multi cultural teams shall be looked at. Reasons as to why managers of different cultural locations are likely to make different decisions for their teams will also be identified. Finally, the positive and negative effects of cultural differences on day to day life will be discussed. A cultural frame of reference is important in making decisions for a multicultural diverse team for various reasons. Individual decision making usually follows a pattern of problem recognition and definition, evaluation of solutions based on certain criteria, allocation of weight to the criteria, developing alternatives, evaluating alternatives and selection of the best alternative (Adler, 1998). At each stage of decision making, culture may influence the process of decision making. For example, in the problem recognition stage, individuals may either recognize problems at different times, chose to accept the problem or solve it. At the information search stage, while some may use an empirical research or fact oriented approach, others will opt for an intuitive approach. At the alternatives stage, future oriented individuals would generate more alternatives. Similarly, other beliefs such as the perceptions on the ability of adults to change or not to change will influence the decisions of an individual. Some factors in choice making that may influence decision making include perception of risk, the decision maker, speed of decision making and the individual’s personality as either thinkers or feelers. Finally, at the implementation stage, the decision will again be influenced on how fast it is made, whether it is participative or culturally bound (Edward, 1998). The above influences in decision making as determined by various cultural orientations have been explained by various researchers. Hofstede identified five cultural dimensions that influenced decision making and they include individualism versus collectivism, which identifies the degree to which people in a nation prefer to act as individuals to groups, uncertainty avoidance, which explains the extent to which individuals prefer to avoid uncertainty in future thus preferring structured situation s with tight rules. Others include masculinity versus feminity, with societies high on masculinity valuing assertiveness, competition and success and those with high value for feminity keen on maintaining relationships, quality of life, caring for the weak and so on. Finally, other influences were evident depending on the attitudes such as preference for short-term successes as compared to long time frames and persistence. Trompenaars identified individualism versus communitarians, which is similar to Hofstedes individual versus collective dimension. An understanding of societies that exhibit various dimensions will offer a cultural frame of reference thus enabling effective decision making for managers of multicultural organizations. Decision making in a multicultural organization has several advantages and disadvantages for an organization. Among the advantages, a multicultural organization has less probabilities of experiencing group think. Groupthink is identified where individuals sharing similar cultures are faced with illusions of invulnerability, illusions of morality, pressure for conformity, and stereotyping, self censorship among other characteristics that are likely to affect an organization negatively. Other negative effects of multicultural decision making are direct versus indirect communication (Edward, 1998). A woman who was working for a U. S company in its Japanese office, which was checking software, found out a mistake and e-mailed a notification to her boss and her three Japanese interfaces in Japan, as a result they lost so much face. Another difference comes when there is a differing attitude toward hierarchy and authority, In a hierarchical culture like India’s, there’s a lot of deference to senior people, either by age or level in the organization. For instance, Indians engineers in multicultural teams happens to see Americans exchanging words with the team led or with by older people, and they are culturally not comfortable doing that, so the team passes them by and everyone loses (Le Baron, 2007). The third negative aspect is trouble with accent and fluency. When team members have accents or lack accents or vocabulary in the language of the team, often they are reluctant to speak up on their areas of expertise (Lederach & John, 1995). For example, members who are not very tolerant of accents don’t listen to them that generate a self-reinforcing stigma, they become reluctant to speak and finally the team loses their expertise (Edward, 1998). Advantages that a multicultural diverse organization may experience include new approaches to problem solving, different frames of reference, and different levels of analysis, ability to blend in intuitive and empirical information thereby leading to better decisions. Other positive effects of cultural differences include acquisition cultural knowledge of different cultural groups and influence all our aspects of our lives by learning their good side of culture. Dormant group members become active in case of group decision making process (Le Baron, 2007). Managers are also able to know their group members qualities in decision making and problem solving (Lederach & John Paul, 1995). The reason as to why an American leader is likely to make different decisions for their teams than an Asian leader is as a result of cultural background and differences in decision making (Le Baron, 2007). Rationality is a major cause of difference between Asians and Americans, an American manager might make a vital decision intuitively, but he or she knows that it is important to proceed in a rational fashion. This is because rationality is highly valued in the west (Le Baron, 2007). In countries such as Iran, where rationality is not defied, efforts to appear rational are not necessary. The other cause of difference is because decision making in Asia is more group oriented than in the United States. Asians value conformity and cooperation, therefore, their managers make an important decision, they collect a large amount of information, which is then used in consensus–forming group decision. References Adler, N. J. , (2008). International dimensions of organizational behavior. Cincinnati, OH: South-Western College Publishing. Edward T. (1998). Beyond Culture. , New York: Doubleday publishers. Le Baron, T. (2007). Conflict and culture. Management of multicultural teams Lederach, D. & John, P. (1995). Preparing for Peace. Conflict Transformation across Cultures. New York: Syracuse University Press.

Bp Marketing Problem After Oil Spill

British Petroleum’s Marketing Problem Florida International University Summer 2011 Alex Del Veccio Yudith Torres BP Marketing Problem In April 20th, 2010 one of the worst environmental natural disasters that were brought on by a men happened. We are talking about the British petroleum Oil spill on the Golf Coast. The disaster not only affected the plants, animals and people living in the area but also the image of the company. British Petroleum has been successful on creating a powerful brand image, being authentic to the core values of its business and building the goodwill of their customers, now BP is trying to save what is left after the disaster. The disaster leads to many angry people, including environmentalists, shareholders and the general public to create campaigns to bring down the company reputation. BP has been accused of 11 workers dead and 17, injured. The extent of the spill is about the size of Rhode Island, running across the northern Gulf of Mexico between the mouth of the Mississippi River and Florida. The spill runs wide, threatening the coastlines, and deep, traveling beneath about 5,000 feet of water and 13,000 feet under the seabed. The Deepwater Horizon well is leaking 5,000 barrels per day, shutting down fishing across the affected areas, damaging fragile habitats and putting animals in peril. BP was also accused of trying to silence the scientists that were studying the effects of the oil spill, not allowing publishing researches done for the company; this clause was expressed in their contacts. The entire situation has position BP with a bad corporate image in the entire world leading to customer to refuse buying its products. This crisis has result in a negative publicity, threatening the image of the company and having effects on people perception of the company and its products. BP has responded to the event, trying to diminish the severity of the contamination, in a desperate effort not to lose its social legitimacy and seen to being irresponsible and dishonest with the public. These are a few of many pictures that were put out there by the media, making the problem even worse for British Petroleum, those images were directly associated with the corporation, death, contamination, social irresponsibility, unhappy people. BP has a huge problem, they need to make people to stop associating those images with its corporation and products, and recover its good name again. Consumer Behavior Issues as a result of BP the oil spill Consumer attitudes toward BP products were badly affected by the oil spill; there was not favorable opinion about the corporation resulting on the decline of consumer intentions to buy BP products. BP oil spill has impacted purchasing behavior, the spill rattled the company, causing the stock to lose about half its value and prompting Tony Hayward CEO to resign and be replaced by Bob Dudley, But the company was able to get the oil gusher stopped and has been paying to repair the damage to the local economy. The company is paying to cleanup an estimated of $20 billion, as a result the company temporarily suspending its dividend, in another blow to investors. The dividends were reinstated in February 2011. Despite the fact that many surveys has showed that people has no intention to boycott or switch from BP brand ( (Harrison) the consumer perception of the company was reflected on consumer willingness to invest on BP stocks, maybe because many of them were normative influenced altering their behavior to meet public opinion expectations. Consumer awareness has shifted dramatically when there is a catastrophe related to a big corporation such as British Petroleum, consumers has jointed forces and organized protests to show their disgruntlement with the corporation and pressing them to take full responsibility for the disaster. The oil spill has had effected no only on consumer attitudes towards BP products, but to other industries too. Approximately 71% of consumers were still concerned about the safety of consuming seafood, and 23% reported they have reduced their seafood consumption as a result of the oil spill ( (Bianco) Consumer analysis Of British Petroleum after oil spill According to a Brand Index Survey, (Index, 2010) British Petroleum public image went below Goldman Sachs (and investment bank many feel contributed to the financial crisis' in 2008). This Survey that came out in June 2010 show these findings. Only Toyota who went through a massive recall shows worse. Many more surveys show that consumers were not please with British petroleum (eye, 2010) Following are s few notes from the article on the corporate eye's website (eye, 2010): * From an Economist and YouGov survey: When it comes to trusting BP to â€Å"do the right thing in stopping the oil spill and cleaning it up,† 9% of respondents said they trust BP â€Å"a great deal† and 13% trust BP â€Å"quite a bit† while 20% have â€Å"only some† trust that BP will do the right thing, and another 20% said they have â€Å"very little† trust that BP will do the right thing. The majority of respondents, 28%, trust BP â€Å"not at all. †Ã‚   The remaining respondents stated that they were not sure how they felt. * From the same Economist and YouGov survey: 65% of respondents believe that BP and other companies involved in the oil spill are â€Å"pointing the blame on others and avoiding responsibility† while just 35% believe BP and other companies involved are â€Å"doing whatever it takes to stop the spill and clean up the oil. † * From a USA Today/Gallup poll: 34% of the respondents rated BP’s response to the spill as â€Å"poor† and 39% rated it as â€Å"very poor†. Only 6% rated BP’s response as â€Å"very good† and 18% rated it â€Å"good. † * From a Pew Research Center and National Journal Congressional Connection poll: 44% rated BP’s response to the oil spill as â€Å"poor† and 26% rated it â€Å"only fair† while 16% rated BP’s response â€Å"good† and 3% rated it â€Å"excellent. † * From a CNN and Opinion Research Corp. poll: 76% of respondents disapprove of BP’s response to the oil spill and 24% percent approve. These surveys and many like them combined with massive protests and boycotts reshaped the Value of British petroleum as reaction to their stocks showed. In late June in 2010 British petroleum's stock fell to under 28 dollars per share. This was a major drop from there yearly high of over 61 dollars per share in February in 2010. While the consumer trend for the oil industry is still in high demand, British petroleum still loss revenue loss due to poor public perception and also lost revenue from the oil spill and cleanup efforts. According to this story BP has it work cut out for them financially (JACOBSON, 2011)– Almost $50 billion in lost market value. Its rivals' stock is up almost 15 percent, while BP's has been down roughly 25 percent. Shares that were worth $60 a piece on April 20, 2010, are worth $46 today (JACOBSON, 2011). * Sales of $24 billion of the company's assets to be set aside to help pay for claims and other costs. Gheit said roughly 10 percent of BP's production and reserves were sold last year. Another $6 billion worth are expected to be sold this year (JACOBSON, 2011). * $3. 8 billion paid out in claims so far. That's part of a $20 billion fund set aside under pressure from the government last year (JACOBSON, 2011). * Liabilities could swell by tens of billions more. If BP is found to be criminally negligent (several investigations and reports have yet to be completed), the price tag could exceed $50 billion. (Contending their equipment and work played a major role in the cause of the accident, BP is suing Halliburton and TransOcean for billions of dollars as well. (JACOBSON, 2011)) However not all is lost for BP. As you look at the Global 500 (500, 2011) ranking of the top one hundred companies in the world. You will notice that six of the tops 10 are oil companies, including BP at number four. This not only shows that oil is a very profitable industry and in high demand despite calls for alternative energy sources over the past decades. Unless such an alternative energy source can come about and service the billions of people who demand energy: the outlook in the oil industry will continue to be high. Which also means the oil industry will continue to be profitable. When we also add into the factor that developing countries have increased demand for oil and global demand for this resource is predicted to go from 41. million gallons per day to 86. 6 million gallons by the year 2025 (prices, 2010). I do not see consumer trends in oil consumption a problem for BP. This consumption pattern will be an advantage for BP. The bottom line is that BP's industry and products looks like they will be in high demand for the foreseeable future. However even though Bp's product is widely used they are not immune from poor public perception. Since the oil spill Bp has been forced to sell o ff some assets (White, 2011) to pay for loss revenue, and pending lawsuits from the oil spill. BP's problems continue outside of its finances. In early 2000 British petroleum launched a new campaign called â€Å"Beyond Petroleum†. This campaign was targeted top the environmental conscious consumer. Bp wanted to become established as an environmentally friends energy company. While it's hard to see if that campaign was successful regardless, any positive perception or equity acquired from that campaign was lost do the oil spill. Reinventing themselves as an eco friendly company looks to be a difficult task at this time. Moving forward With the environment a major issue in today's world it may be a good idea for BP to invest in research for safer more eco friendly offshore drilling technology. Another way for BP to win over the public interest is to come up with a cleaner alternative source of energy. Would it be ironic that a oil company invents an alternative energy that is safer and cleaner for the environment. The emotional element of BP’s brand invokes bad feelings. With concerns about Global Warming and endangered species many feel BP broke its Brand Promise started by their campaign â€Å"Beyond Petroleum†. For now British Petroleum's strategy should be to allocate resources for research for the above mentioned. And also allocate resources to improving public perception. One example is their commercials with local business owners that were affected by the Gulf oil spill. They are telling the consumers that they are standing by their mistakes. I would also advise BP to communicate to the public what changes they are making from organizational structure to safety precautions. BP may also look into working with eco friendly organizations and organizations like the World Wild Life foundation. Such organizations have voiced strong criticism BP after the oil spill. Working with these organizations would go far in telling the public they have turned over a new leaf. Marketing Recommendations for British Petroleum (prices, 2010) British Petroleum needs to have specific plan for each one of the possible scenarios they might encounter, the company took three months to stop the oil leak, and they are still working on the cleaning process. This shows that BP was not prepared to face such a huge natural disaster; they did not have a contingency plan appropriated. Its is very important than the fist reaction that company takes to resolve the problem is the most suitable one, because that is when the media and public attention are more focus on the problem, and a prompt resolution will lead a faster recovery of the company image. BP should focus on mortification, taking full responsibility for the situation and its consequences. This strategy address public critique in advance and give the company a more significant public relations ground. After admitting and apologizing for the catastrophe, BP must take an action to avoid that is going to happen again. Creating more and secure ways to drill oil, the company needs to improve procedures, safety and competence to regain the lost trust from the public. BP need to regain their good mane, at the moment the company is located in the awareness set in the customer mind that it does mean that its products will be consider if people has a negative image in it. British Petroleum need to build positive feeling towards its corporation, one option is to develop green advertising, the company have invested million on it, but today they should put more emphasis on it. Create better image (social factor) by better approach to compensate those who have been affected. There were many people affected by the catastrophe, people from different communities, they need to focus on the different groups of people they are trying to reach in order transmit the message more efficiently; failing to do will worse the problem. In order for people to place BP into their consideration set they need to believe that the company is reliable and responsible, in addition people must have good feeling towards the brand. They must invest a lot of money in advertising, informing people what is plan to recover and it is being developed. Those ad must run as many time as its needed, to inform people that â€Å"we are taking responsibility† to backfire those ad claiming the contrary â€Å"Show you care†, that is the primary position British Petroleum must assume. The reality is that the Oil Spill in deep horizon water in Mexican Gulf, in April 2010 has made a huge human, ecological and financial lost, and it has ruined the company’s reputation. There is not way the company can go back in time and avoid what happened, but they can look forward and make the best out the situation. If BP can convince the public that they truly believe that its image will be reinstated, people will start bearing positive feeling towards BP. Bibliography 500, G. (2011). And the world's biggest companies are†¦ Retrieved 2011, from Cnn Money 2011: http://money. cnn. com/magazines/fortune/global500/2011/ Bianco, V. D. (n. d. ). 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