International Marketing Presentation

INTERNATIONAL MARKETINGDIRECT INVESTMENT IN UK BY AUSTRALIAN think of COMPANY : FRESHTEL HOLDINGS[SLIDE 1]Title and Presenters[SLIDE 2]In 2004 the cumulative mental strain of foreign investment funds in the UK was more than US 770 billion , the second highest take of FDI stock globally , behind only the USA (Source : arena enthronization Report , 2005[SLIDE 3]We will center on on a scenario that requires outside(a) Marketing StrategySpecifically foc victimisation onDeveloping and maintaining a strategic commensurate mingled with international lodge objectives , competencies and resources , and the challenges presented by its international markets[SLIDE 4]We are rough to discuss a classical scenario of a foreign social club investing and merchandise in UK . We are going to center on a engine room company called Fresh tel Holdings LtdBefore we analyze the strategies and challenges , license us acquaint ourselves with the company and its product /servicesFreshtel Holdings Limited is an Australian mesh telephony company developing and marketing VoIP (Voice all over meshing Protocol ) telephony products and services . VoIP (or IP phone ) is a technology that allows voice telephone calls to be sire over an IP network such as the Internet , rather than the traditional Public Switched Telephone Network (PSTNMichael Carew is the pass executive officer of Freshtel Holdings and also has two wholly possess subsidiaries called Virbiage and Voicedot[SLIDE 5]After signing an promise in December 2005 , Freshtel decided to dump wholesale and cover services VOIP services in UKTechnology intense companies need a international tone-beginning , as their revenues front on expanding add up and markets .

To achieve large reader base , Freshtel chose a Global Model for marketingTwo important pre-requisites for technology oriented Freshtel were that they required progress technology firms that could utilize its comfortable label approachAnd UK had plenty of themA white labeled VoIP organisation is designed for the to-be- licenced major retailers who re-badge the product and tell on it by dint of their existing store networksUK also proved to be prepossessing with the availability of advanced infrastructure and liberal telecommunication policiesMany countries , withal view the VOIP technology as a affright to security[SLIDE 6]Freshtel s planetary Marketing plan incorporated the following introductory pointsThey had sketch the Target Market byChoosing a corre ct harvest-tide mix : VOIP telephones /technologyPerfect fellow for Distribution : Tesco , BinatoneCorrect Promotion mix : Online marketing through WoolworthsIdeal determine : Competitive with existing players like Skype[SLIDE 7]Freshtel has opted for validating Export ModelCompany uses collection plate country intermediaries , who in turn sell product overseasMain asset point is : Lowest riskMain Downside : lowest controlCompanies jackpot use joint exporting , also known aspiggybacking and mother-henning : Involves using the distribution system of exporters with established systems for selling abroad who add together to detainment the export function of a non-competing company on a contractual basis[SLIDE 8]Freshtel adopted a significantly cooperative approach to enter the UK consumer market . Freshtel signed a license placement with Tesco , the largest retailer in the UK . The company is seeking resembling agreements with other major international retailers in various jurisdictionsThe company...If you take to get a full! essay, order it on our website: BestEssayCheap.com

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