Marketing Strategy- Vlachas Milk

foodstuffING outline TABLE OF confine TABLE OF CONTENTS         2 EXECUTIVE heavyset         3 received MARKET SITUATION         4 Current harvest-time aggregate         4 Situational abstract         6 Hellenic Dairy Market         6 macro environmental Factors abridgment         7 PERFORMANCE reassessment         8 Geographic Distribution         8 Competitive and Industry Analysis         10 KEY ISSUES         12 SWOT Analysis         12 trade OBJECTIVES         16 Tar educate Market Objectives         16 MARKETING STRATEGY         17 Marketing Mix         17 proceeds         17 Pricing         17 Promotion         18 bewilder/Distribution Channels         20 PROJECTED PROFIT AND overtaking digest         21 CONTROLS         22 Implementation         22 incident PLANNING         24 BIBLIOGRAPHY         25 REFERENCES         25 EXECUTIVE SUMMARY Contemplating Nestlés situation as a strong musician in the childrens dairy products industry, the principle aim of this merchandise plan is to pull ahead products under the Vlachas dishonor: reinforce market learning of Nestlé products, increase total market, protect current market share, and illuminate additional share. (Kotler P. & Armstrong G., 2001) The Vlachas brand shows great interest for marketing analysis due to its most recent acquisition by Nestlé in mid October 2005. As such, the strategy that Nestlé adopt in this marketing plan are as follows: (a).

Keeping local brands that causal agency Greek taste in order to preserve Greek elements of tradition. (b). Fashioning products for Greece from native raw materials (Greek cows milk), (c). conjure its hear brand as concern to the health and taste. CURRENT MARKET SITUATION Current Product Mix Nestlé selected the Vlachas brand to complete the companys portfolio in the childrens dairy products market and in especial(a) in the category of milk beverages. The term milk beverages is call for by law for further categorisation due to the natural event that any milk product that has been en fecunded with vitamins, proteins and minerals cannot be described as simply milk Vlachas MILK 7,5% Full fat milk, rich in nutritious elements. It comes in packages of 410 gr., 170 gr., servings... If yo u want to get a full essay, order it on our website: BestEssayCheap.com

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