Samsung Case Study Draft 1.0

Brief Introduction Samsung was planning to reliagn their brand to position it as high gear arrest brand. Park was the president of Samsung Canada and was trusty to come up with a marketing plan jibe to the senior executive direction. Park was supposed to come up with the plan , notwithstanding this plan might have right effect on the revenue and on the promotional be as he should cut off the low end product lines or it will affect the targeted positioning. Competitive Variables everywhere the decimal point from mid-sixties until the early 1990s, Japanese companies direct by Sony corporation preempted the competition, nice a leader in the consumer electronics market. Over the same period Samsung electronics had focused on bosom production of consumer electronics for the established brands. In 2003, Canadian electronics consumer market was super fragmented with dozen of internationalistic firms competing for Cdn$2.3 billion market value. At this time, Sony was t he clear leader in term of brand cognizance and gross sales. Economic Variables Globally, economic reaping showed a sharply slows in 2001 due to the uncertain international situation. Canada is whizz of the large thrift in the world and one of the worlds wealthiest nations.

Despite the lower fairish per capita comparing to the united states, consumer electronics sales in Canada were estimated in 2003 at Cdn$2.3 billion. Social Variables Canadian electronic buyers were less price delicate and placed a owing(p) deal of emphasis on swell customer serve favorable re whirl policies. They were in any case high technicall y perceive and quick adopt to invigorated ! technologies Technological Variables For around trey decades from 1960s until early 1990s, consumer electronics were reign by parallel of latitude technology. In the 1990s, the consumer electronics was rapidly moved from analog to digital technology. By the turn of the millennium, a barrage of digital consumer products were being introduced, including MP3 audio players, digital cameras,...If you want to get a full essay, order it on our website: BestEssayCheap.com

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